I'm almost speechless having seen this report.
I quite agree that many children would benefit from more exercise and less TV, particularly when cooped up in their rooms alone away from any kind of interaction with other family members. But to coerce children into exercising (thus making exercise seem like an unpleasant chore) and 'reward' them with TV (thus making it seem even more attractive)... how can they think that a good idea???? And how on EARTH would anyone implement it so that the children who actually need more exercise would have these shoes?!
The report starts:
It could be the ultimate incentive to get kids exercising - a shoe that controls the amount of TV they watch.
The shoe - dubbed Square-eyes - has a unique insole that records the amount of exercise a child does and converts it into television watching time.
One button on the shoe - the brainchild of a student at west London's Brunel University - records the amount of steps taken by the child over the day.
Another transmits this information to a base station connected to the TV.
It calculates the time earned and once it runs out, the TV automatically switches itself off.